8 easy steps to creating web content people actually read!

I work for an organization that has to communicate a ton of complex, not-so-fun-to-read content via the web.  And guess who works on the web team in the communications department?  You guessed it…  Me!  Fun!   

Fun?  Actually it has been.  For some strange reason, I’ve enjoyed the challenge of making our content more readable and user-friendly.  There is something about cutting it up, making it more succinct, easier to understand and figuring out what will catch people’s eye as they are “reading” (aka scanning) our online communications.  The following link lists the main “rules” I use to write readable content.  #8 is new, for me anyway, and I will be trying it out very soon – probably tomorrow…  http://www.copyblogger.com/scannable-content/

You talk too much, you’re boring and I don’t “like” you!

Find out why most people unsubscribe to e-mail, facebook and twitter.

Ogilvy on Blogging

Wow, it has been way too long.  Work and expecting (yeah!), or should I say work and sleep,  have taken a major toll on my free time.  But as I move into my second trimester I need less sleep so…  my new year’s resolution and promise to this blog is a post every sunday. 

I found this list of quotes from David Ogilvy that  could help you with your blogging.  Ogilvy & Mather gave me my first chance at the start of  my transition from college to career – an internship at in NYC.  It was amazing and taught me a lot about marketing and communications.  It also was experience that helped me get more jobs at great companies.  So, needless to say, I trust advice from Ogilvy… you should too… 10 David Ogilvy Quotes that Could Revolutionize Your Blogging

BBC sums it up in 34 characters. Take that Twitter.

Jakob Nielsen thinks “BBC News headlines are almost always written to the highest Web usability standards” so check out their news site and learn web headline writing from the best while becoming a well-informed world citizen.

Blog writing inspiration

50, yes 50, ways to inspire your blog writing.

Write a better blog post – 10 easy tips

Read Ten Tips for writing a blog post today and write a better blog post, well, today. 

I violently agree (I yell about this at my office quite regularly) with the tips outlined in this post on Problogger and I am following them right now.  This is why I agree with their tips…

  • Online users don’t read they scan.  If you want them to catch something in your post be succinct, bullet your thoughts and link like crazy.
  • Online users are on a hunt for information.  They want it quick and easy from you not long and boring.
  • Keywords are, well, key.  They help your posts get found via search engines and make your content relevant.

Go Test, Young Man…

…or Woman.  And technically you don’t need to be young either so maybe that wasn’t the best title for this post but I digress…

I am just finishing up Steve Krug’s Rocket Surgery Made Easy, which he calls “the do-it-yourself guide to finding and fixing usability problems” on your website.  It is exactly that – from the actual sample test script he gives you to the pointers on how to fix the usability problems you are likely to find.   Read it!  It takes two hours to read, or approximately 6 18-minute train trips from my house in NJ to Philadelphia, and it gives you everything you need to become a usability-tester extraordinaire.