…just go to Usability Week.
Seriously. You will walk out of this conference with a list of amazing ideas for your website (or your client’s website).
I have attended the Nielsen Norman Group Usability Week since 2009 and I always leave with a list of 10 quick fixes to make our websites easier to use and a much longer list of great ideas to implement later.
I love that what they teach is based on real, cumulative learnings from usability tests that they have conducted for their many clients around the world. The guidelines they share at the conferences are tested and easy to implement.
So go. Get ideas. Learn. And take off those glasses. Except if you need them… then leave them on. I don’t want you to get hurt. That wouldn’t be smart.